Today the volume of data that can be stored and processed is enormous and requires adapted and powerful technology and infrastructure.
The “hunger ” for data in the travel industry is constantly growing.
Tour operators need to be able to package their offer with accurate prices almost a year in advance and request millions of fare data.
Metasearch need to cope with simultaneous fare inquiries without generating excessive traffic through GDS and CRS.
Consolidators, OTAs and agencies need to reduce the volume of live queries to the GDS and CRS and optimize their look to book ratio.
The term “Big Data” is does not simply mean amassing a lot of data beyond the capabilities of a typical database in terms of volume, it increases workload and costs and requires technologies to extract meaningful information from it intelligently.
